Imaging Cantopop
Design and Performativity
A-side
‘Cantopop’, a term used to define popular music from Hong Kong, was coined in response to a new genre that emerged in the mid-1970s, sung in Cantonese, that captured the market and public imagination. At its peak in the 1980s, Cantopop was a transcultural Hong Kong phenomenon influenced by trends in the field of music, fashion, and design from greater China, Japan, Britain, and the United States. Popular music was inextricably linked to the development of other creative fields in Hong Kong, such as film and design. Indeed, Cantopop grew out of the city’s cultural production at its most interdisciplinary, experimental, and diverse.
Imaging Cantopop: Design and Performativity explores a selection of album packaging, concert posters, and other marketing collateral from the mid-1970s to the mid-1990s (of which some are in the M+ Collections). These graphic works reveal the ideas and design strategies that contributed to the popularisation of Cantopop. A multi-billion-dollar business at its height, Cantopop provided momentum for expanding what graphic design could be. Today, as a new generation of performers from Hong Kong and elsewhere in Asia take the world stage, the history and legacy of Cantopop offers a testament to the central role of design in making pop music a cultural force.
Design For An Inter-Media Industry
Designers did more than create striking representations of Cantopop stars. Graphic design underscored the performative elements of the music while also reflecting and shaping Cantopop’s relationship with cinema, television, and radio. Mainstream media channels, particularly Television Broadcasts Limited (TVB), Radio Television Hong Kong (RTHK), and Commercial Radio Hong Kong (CRHK), played significant roles in developing and promoting Cantopop music, but also in the creation of a distinctive visual culture attuned to and animated by movies and television. In 1983, to acknowledge the importance of music packaging design, RTHK even added a category for ‘Best Record Design’ to its prestigious RTHK Top 10 Gold Songs Awards. The following examples of graphic works demonstrate the designers’ deft response to the inter-media forces that shaped Cantopop’s visual identities.
Yuen Tai Yung’s illustrations are key examples of how Hong Kong’s film and music industries intertwined in the mid-1970s. Instead of marketing a film and its soundtrack as two separate entities, the Hui Brothers packaged them together as a single concept to promote pak-dong films, their distinctly Hong Kong brand of action–slapstick comedies (pak-dong means ‘buddy’ in Cantonese). These popular films spawned best-selling soundtrack albums.
The Hui Brothers commissioned Yuen to create caricatures that convey each film’s pak-dong spirit. Yuen’s caricatures follow a basic formula: each features two male protagonists wielding props that hint at the film’s stunt-filled antics and storyline, reflecting the desires and challenges of the working class.
After the inception of TVB, Hong Kong’s first free broadcast station, television overtook radio as the dominant medium. The demand for Cantopop prompted many TV shows to feature theme songs performed in Cantonese. These include The Legend of the Condor Heroes, an epic drama adapted from Louis Cha’s wuxia novel. Alan Chan’s design for the show’s soundtrack album cover capitalised on the popularity of the series and stardom of Roman Tam—‘Godfather of Cantopop’—and Jenny Tseng, who performed the main theme songs.
Instead of marking the album’s front cover with the series title or images from the drama, Chan created an image of a face split in two: half Jenny Tseng, half Roman Tam. A three-panel gatefold opens to reveal each performer’s full portraits.
The pixelated portraits were originally shot from a television that screened their faces, to further identify the album with the TV series. This sleeve design was unprecedented for its experimental approach to marketing and gender-bending ways.
On the album’s back cover, the drama’s title is plotted vertically over a still frame from the drama’s opening sequence, with the protagonist’s silhouette against the sun, raising his bow and arrow towards the sky.
Alan Chan and Roman Tam worked together again on a project related to The Silk Road, a pioneering documentary series exploring trade routes along the Silk Road, co-produced by China’s CCTV and Japan’s NHK Tokushu.
I did so much below-the-line promotional materials for advertising clients . . . to transform the knowledge onto a record cover. I think it was magical for me.”
When TVB acquired the rights to air The Silk Road in 1983, they worked with Capital Artists to produce a version of the soundtrack album for Hong Kong audiences, with an original score composed by Kitarō and newly written Cantonese songs performed by Tam.
To reflect the epic nature of the documentary, Alan Chan designed a double-jacket LP cover for its soundtrack album with an alluring image from the film’s opening sequence, a silhouette of camels making their way across the desert in single file at dusk.
Characters of the album’s Chinese title are laid over the image in a 3 by 3 ‘magic square’.
In 1988, CRHK’s Channel 2 (better known as CR2), led by creative director Yu Tsang, launched ambitious image-making endeavours to package, promote, and market its music and stars. CR2’s early members include Eric Kot, Jan Lamb, and Wing Shya, who all contributed to crafting the graphic identities of emerging stars and music genres through the design of album covers to concert tickets.
Wing Shya designed this double-sided ticket for Beyond’s Continue the Revolution concert, co-organised by CR2. Trained in graphic design and fine art—and later known as Wong Kar Wai’s go-to photographer and co-founder of the studio Shya-la-la—Shya got his first break as a designer in CR2’s production unit, creating concert banners, posters, even fonts on award plaques. This ticket design fuses hand-drawn and typeset typographic elements with found images of a ‘hand-horn’—a common rock concert gesture. Shya employed a richly patterned image from the bottom to the back of the ticket. This collaged approach became Shya’s graphic signature.
Shya also incorporated archival photographs and found images into the design of this ticket for Anthony Wong’s concert. The pairing of Wong’s face and an enlarged image of an ear pokes fun at the concert’s title (黃耀明借啲耳音樂會), which translates literally to ‘The Ear That Anthony Wong Borrowed’. In Cantonese slang, the phrase means ‘finding an excuse’ (to stage a concert). Shya’s graphic treatment was typical of the double-coded—and highly localised—nature of early-1990s postmodern graphic design.
To me, albums have a proximity to the audience. They’re things that teenagers or the general public bring home. They’re good communication platforms. I wanted to create something new in album cover design, so I integrated fine art with my design practice.”
CR2’s ventures beyond conventional radio programming included the release of a charity record album, Green and Free New Generation, in commemoration of Earth Day. Hong Kong bands including Tai Chi, Tat Ming Pair, and Beyond contributed songs in support of environmental protection. Jan Lamb designed the cover as an interwoven tapestry of images of flora and fauna, green textures, and landscapes, as an ode to environmental biodiversity.
CR2 later launched Hong Kong’s earliest ‘Canto-rap’ duo, Softhard, consisting of Jan Lamb (MC Hard) and Eric Kot (DJ Soft). Softhard is known for their wildly popular Saturday night programme, traffic reports, and game shows that featured edgy music and signature Cantonese banter.
When I would go into a record store, seeing all those posters and album covers . . . to me, it was like visiting an art museum. This was the first type of art I ever encountered.”
Trained as designers, Lamb and Kot created album covers alongside writing and performing songs. Their all-rounded activities culminated in the debut album Murder on Broadcast Drive.
The duo collaborated with Shya, a former schoolmate, to design an album with a Cantonese hip-hop spirit. As a cheeky shout-out to rapper Marky Mark and his appearance on Calvin Klein’s underwear ad, the album featured a composite image of two shirtless male bodies—jeans pulled down and underwear exposed with Lamb’s and Kot’s heads. They also commissioned Michael Lau to create illustrations mimicking the street-side calligraphic inscriptions of Hong Kong graffiti artist Tsang Tsou Choi (aka King of Kowloon).
Re(inventing) Personas
The entertainment industry demands endless novelty, both in music and the performer’s persona. This constant repackaging involves the work of music directors, record company managers, and fashion stylists. What were the designers’ distinct contributions? This group of album sleeves and concert posters shows how they framed and re-framed the identities of both veteran and emerging performers. Informed by Cantopop stars’ personal auras, narratives, and music, designers crafted larger-than-life personalities through the adept use of photography, illustration, fashion design, styling, and typography.
Diva Anita Mui became known for her chameleon-like persona after winning the New Talent Singing Awards in 1982. Her dynamic presence was amplified by a roster of record label managers, music directors, fashion stylists, and art directors.
Leap the Stage was Alan Chan’s second album design for Mui. He sought to project Mui’s natural on-stage charisma and virtuosity as a dancer. Making reference to the influential work of preeminent Japanese illustrator Harumi Yamaguchi, known for airbrush depictions of empowered women in the 1970s, Chan rendered Mui as a confident and superhuman form.
On the inner sleeve, airbrush-finished Mui struts in a disco jumpsuit designed by Eddie Lau, surrounded by swooshing technicolour objects in neon-pink galactic space.
The upbeat, youthful persona morphed into a more sophisticated image for Mui’s album Bad Girl. The title track of this album is infamous for its raunchy lyrics projecting sexual desire and temptation, which Alan Chan interpreted as a feminist articulation of a woman’s sexuality. The design of the album sleeve and lyric sheet presented multiple images of Mui coded with varying degrees of femininity and masculinity.
While the lyric sheet presents portraits of Mui in ultra-feminine purple satin dress, it is framed by a die-cut boxy silhouette of Mui in a male overcoat on the album sleeve.
As the lyric sheet is pulled out, the inner side of the sleeve reveals an androgynous image of Mui in a wool bolero jacket with slicked-back hair and oversized shades.
Designers also helped recast well-known performers, complicating their established images. George Lam’s single 10 Minutes, 12 Inches was Joel Chu’s first album cover design. Given complete freedom, Chu avoided the use of a standard photographic headshot to represent the suave singer. Instead, he visually interpreted Lam’s versatility in performing the 10-minute long single: an ingeniously arranged and high-adrenaline medley of twenty hits. Chu created a newspaper comic strip starring Lam’s comic alter ego, Ah Lam, who goes on a variety of adventures, just as the single covers multiple genres. The cartoon panels form the backdrop for Ah Lam dressed in a bright shirt with a loud pattern, a contrast to the typically serious and gentlemanly portrayal of Lam.
Heart-throb Leslie Cheung is often portrayed with his striking countenance on album covers.
For Stand Up, Alan Chan diagonally framed Cheung dancing with an electric guitar, surrounded by multi-coloured strokes dynamically illustrated by Wong Kin Ho of Illustration Workshop. The album design brings out Cheung’s performative flair and the upbeat nature of the album’s theme track.
The die-cut strokes on the album sleeve reveal the colour of the vinyl, sold in collectible green, purple, and yellow editions.
I also had been wanting to do a lot of gadgets and [experimenting with] printing effects . . . they [the record companies] do realise this is part of the promotional budget they had to invest.”
Different designers could present the same star in entirely separate lights. Given a generous publicity budget and media sponsorship from Ming Pao Daily News, Alan Chan developed for the paper’s front page a series of eight full-colour ads for George Lam’s concert. The campaign was based on Lam’s most popular hits, and the concept was suggested by Yu Tsang, the creative director of CR2.
The ads exemplify Chan’s ability to structure a page and emotively communicate an idea. Each mock ‘headline’, composed in hand-drawn lettering, is the title of a Lam hit. The series also employs visual interpretations of Yu’s poetic copy inspired by each of Lam’s songs. These include a shot of a man with a flute in a desert with hand-brushed lettering of a song title ‘Thousand Nights’, evoking Arabian Nights. In another image, the song title ‘Every Night’ in celestial letter appears paired with a crescent moon.
Despite this variety, the series has the tight typographic layout and consistency of a coherent campaign, underscored by the repeated use of the title ‘George Lam Concert’ in bold Chinese hei ti font. Going far beyond a commercial formula, the campaign set the standard for concert promotion in Hong Kong.
‘Don’t pretend or try to project anything.’ These were Chan’s instructions to Cheung as he photographed him for Salute, an album of cover songs by singers and songwriters Cheung admired. Seating Cheung on a swivel chair and setting the camera on auto-shoot, Chan turned the performer around while capturing him in a most natural, thoughtful repose. Chan’s approach met the limited budget requirement to produce the album in a way that presented Cheung with a sense of spontaneity and emotional depth.
For Sandy Lam’s Wildflower album, art director Kinson Chan crafted a similarly understated elegance. Lam’s previous albums featured standard portraits of her face or body. Kinson Chan employed a more abstract rendering of Lam in a subdued pose, looking down, superimposed among floating flowers digitally illustrated with impressionistic and colourful brushwork. Unlike previous album depictions of Lam as a city girl, this cover reimagines her with a more delicate femininity.
Images of Cantopop stars could even change between an album and a concert. Roman Tam released more than fifty albums. For one of Tam’s final albums, 《羅文多面體》, which roughly translates as ‘The Many Faces of Roman’, art director-costume designer William Chang Suk Ping presented Tam through a series of close-ups of the singer in motion. The fragmented and dynamic composition, featuring photography by Wing Shya, was unlike previous staged shots of the veteran singer.
Chang created a different aesthetic for the concert poster, which features a man—supposedly Tam—with a pineapple for a head, dining in white suit, with the presence of women on both sides, one in burlesque lingerie and the other extending her chili-like tongue.
The use of a pineapple is a playful pun on one of the Chinese characters in the singer’s name—the ‘lo’ in Roman’s name (lo4 man4 羅文) and the ‘lo’ in ‘pineapple’ (bo1 lo4 菠蘿) are homophones. The poster’s off-kilter irreverence—and especially its lack of a headshot—was an anomaly in concert publicity. It expressed Tam’s versatility as a performer and hinted at the concert’s guest appearances by Cass Phang and Sandra Ng.
The rise of Cantopop was part of a mass media explosion in Hong Kong, and graphic designers were central to the image-making celebrity machine. But their work could also extend off the flat surfaces of marketing material to create new opportunities for fans to relate to the music—as well as new possibilities for pop stars to connect with the changing world around them.
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Credits
Produced by M+
Written by: Shirley Surya
Producer: Chris Sullivan
Curatorial team: Shirley Surya, Sonia So, Katie Ho, Sunnie Chan, Christine Lee
English editorial: William Smith
Chinese editorial: Amy Leung, LW Lam
Translation: Sonja Ng, Amy Leung
Videography: DJ Furth
Video editing: Chris Sullivan, DJ Furth
Photography: Red Dog Studio
Animations: HATO
Alternative (alt) text: Narratives Studio
Special thanks: Alan Chan, Mimi Cheung, Joel Chu, Jan Lamb, Tina Liu, Basil Pao, Wing Shya, Anthony Wong, Bonny Wong, Wong Chi Chung, Jaye Yau, Yuen Tai Yung, Yu Tsang