Imaging Cantopop

Design and Performativity
A-side

‘Cantopop’, a term used to define popular music from Hong Kong, was coined in response to a new genre that emerged in the mid-1970s, sung in Cantonese, that captured the market and public imagination. At its peak in the 1980s, Cantopop was a transcultural Hong Kong phenomenon influenced by trends in the field of music, fashion, and design from greater China, Japan, Britain, and the United States. Popular music was inextricably linked to the development of other creative fields in Hong Kong, such as film and design. Indeed, Cantopop grew out of the city’s cultural production at its most interdisciplinary, experimental, and diverse.

Imaging Cantopop: Design and Performativity explores a selection of album packaging, concert posters, and other marketing collateral from the mid-1970s to the mid-1990s (of which some are in the M+ Collections). These graphic works reveal the ideas and design strategies that contributed to the popularisation of Cantopop. A multi-billion-dollar business at its height, Cantopop provided momentum for expanding what graphic design could be. Today, as a new generation of performers from Hong Kong and elsewhere in Asia take the world stage, the history and legacy of Cantopop offers a testament to the central role of design in making pop music a cultural force.

Design For An Inter-Media Industry

Designers did more than create striking representations of Cantopop stars. Graphic design underscored the performative elements of the music while also reflecting and shaping Cantopop’s relationship with cinema, television, and radio. Mainstream media channels, particularly Television Broadcasts Limited (TVB), Radio Television Hong Kong (RTHK), and Commercial Radio Hong Kong (CRHK), played significant roles in developing and promoting Cantopop music, but also in the creation of a distinctive visual culture attuned to and animated by movies and television. In 1983, to acknowledge the importance of music packaging design, RTHK even added a category for ‘Best Record Design’ to its prestigious RTHK Top 10 Gold Songs Awards. The following examples of graphic works demonstrate the designers’ deft response to the inter-media forces that shaped Cantopop’s visual identities.

Yuen Tai Yung’s illustrations are key examples of how Hong Kong’s film and music industries intertwined in the mid-1970s. Instead of marketing a film and its soundtrack as two separate entities, the Hui Brothers packaged them together as a single concept to promote pak-dong films, their distinctly Hong Kong brand of action–slapstick comedies (pak-dong means ‘buddy’ in Cantonese). These popular films spawned best-selling soundtrack albums.

Yuen Tai Yung discusses the in-house design techniques used by film studios, such as Shaw Brothers Studio, in the mid-1970s for their movie posters and the prominence of a cartoon-styled aesthetic

Yuen Tai Yung discusses the in-house design techniques used by film studios, such as Shaw Brothers Studio, in the mid-1970s for their movie posters and the prominence of a cartoon-styled aesthetic

The Hui Brothers commissioned Yuen to create caricatures that convey each film’s pak-dong spirit. Yuen’s caricatures follow a basic formula: each features two male protagonists wielding props that hint at the film’s stunt-filled antics and storyline, reflecting the desires and challenges of the working class.

Cover of Sam Hui’s vinyl album The Last Message, with the Chinese title at the top and English title at the bottom left corner. Cartoon illustrations of the singer and his actor brother Michael, both smiling, are at the centre. On the right, Sam wears a suit jacket and diving equipment. He holds a controller connected to electrodes placed on Michael’s head. On the left, Michael holds a bamboo stick and a water-filled ceramic vessel.

Yuen Tai Yung. Vinyl album cover for Sam Hui, The Last Message, 1975. © Universal Music Ltd.   

Yuen Tai Yung. Vinyl album cover for Sam Hui, The Last Message, 1975. © Universal Music Ltd.   

Cover of Sam Hui’s vinyl album The Private Eyes, with the bilingual titles at the top and cartoon illustrations of the singer and his actor brothers Michael and Ricky. At the centre are two large portraits of a smiling Sam on the right and a winking Michael in glasses on the left, who holds a magnifier with Ricky in it. Right below the two large portraits are two smaller portraits of Michael and Sam.

Yuen Tai Yung. Vinyl album cover for Sam Hui, The Private Eyes, 1976. © Universal Music Ltd.  

Yuen Tai Yung. Vinyl album cover for Sam Hui, The Private Eyes, 1976. © Universal Music Ltd.  

Illustrated cover of Sam Hui’s vinyl album The Contract, with the Chinese title at top centre and English title at top left. The singer and his brothers are leaping out of a television with a rainbow screen. A smiling Sam in a suit is on the right, holding poker cards and has pigeons on him. In the middle is Michael, who has strapped on an electronic device. Ricky is on the bottom left.

Yuen Tai Yung. Vinyl album cover for Sam Hui, The Contract, 1978. © Universal Music Ltd.  

Yuen Tai Yung. Vinyl album cover for Sam Hui, The Contract, 1978. © Universal Music Ltd.  

Illustrated cover of Sam Hui’s vinyl album Aces Go Places II, with the Chinese title at the top right corner and song list at the bottom right. In biker outfits, the singer is on the left and actor Karl Mak is on the right, the two joining hands. Actress Sylvia Chang stands behind Mak and a flying black robot emerges behind Hui. A flank of cars beneath blue skies is behind them at the bottom.

Yuen Tai Yung. Vinyl album cover for Sam Hui, Aces Go Places 2, 1983. © Univeral Music Ltd.  

Yuen Tai Yung. Vinyl album cover for Sam Hui, Aces Go Places 2, 1983. © Univeral Music Ltd.  

After the inception of TVB, Hong Kong’s first free broadcast station, television overtook radio as the dominant medium. The demand for Cantopop prompted many TV shows to feature theme songs performed in Cantonese. These include The Legend of the Condor Heroes, an epic drama adapted from Louis Cha’s wuxia novel. Alan Chan’s design for the show’s soundtrack album cover capitalised on the popularity of the series and stardom of Roman Tam—‘Godfather of Cantopop’—and Jenny Tseng, who performed the main theme songs.

Cover of the vinyl album Legend of the Condor Heroes, with a pixelated, full frontal portrait of a face split in two halves. The left side is Jenny Tseng’s face and the right side is Roman Tam’s face.
Cover of the vinyl album Legend of the Condor Heroes, with a pixelated, full frontal portrait of a face split in two halves. The left side is Jenny Tseng’s face and the right side is Roman Tam’s face. In this image the sleeve has been folded out further revealing Jenny Tseng's shoulder.

Alan Chan. Vinyl album cover for Roman Tam and Jenny Tseng, Legend of the Condor Heroes, 1983. M+, Hong Kong. Gift of Alan Chan, 2020. © Universal Music Ltd.

Alan Chan. Vinyl album cover for Roman Tam and Jenny Tseng, Legend of the Condor Heroes, 1983. M+, Hong Kong. Gift of Alan Chan, 2020. © Universal Music Ltd.

Instead of marking the album’s front cover with the series title or images from the drama, Chan created an image of a face split in two: half Jenny Tseng, half Roman Tam. A three-panel gatefold opens to reveal each performer’s full portraits.

The pixelated portraits were originally shot from a television that screened their faces, to further identify the album with the TV series. This sleeve design was unprecedented for its experimental approach to marketing and gender-bending ways.

On the album’s back cover, the drama’s title is plotted vertically over a still frame from the drama’s opening sequence, with the protagonist’s silhouette against the sun, raising his bow and arrow towards the sky.

Back cover of vinyl album Legend of the Condor Heroes, with the vertical Chinese title in a white, calligraphic font at the centre. The song list goes from right to left at the top. The background has a dim image of a man holding an arrow and bow, standing in front of a dark orange sun.

Alan Chan. Vinyl album cover for Roman Tam and Jenny Tseng, Legend of the Condor Heroes, 1983. M+, Hong Kong. Gift of Alan Chan, 2020. © Universal Music Ltd.

Alan Chan. Vinyl album cover for Roman Tam and Jenny Tseng, Legend of the Condor Heroes, 1983. M+, Hong Kong. Gift of Alan Chan, 2020. © Universal Music Ltd.

Alan Chan and Roman Tam worked together again on a project related to The Silk Road, a pioneering documentary series exploring trade routes along the Silk Road, co-produced by China’s CCTV and Japan’s NHK Tokushu.

Alan Chan reflects on how the mass appeal of the album cover acts as a vehicle that drives creativity

Alan Chan reflects on how the mass appeal of the album cover acts as a vehicle that drives creativity

I did so much below-the-line promotional materials for advertising clients . . . to transform the knowledge onto a record cover. I think it was magical for me.”
Alan Chan

When TVB acquired the rights to air The Silk Road in 1983, they worked with Capital Artists to produce a version of the soundtrack album for Hong Kong audiences, with an original score composed by Kitarō and newly written Cantonese songs performed by Tam.

Cover of Silk Road Tour: Music Collection vinyl album. The nine dark orange characters of the title are arranged from top to bottom, right to left in a 3 x 3 layout. The background shows a single file of travellers with camels at the bottom, underneath a sky that transitions from a muted green to brownish orange.
Back cover of the Silk Road Tour: Music Collection vinyl album. The record’s song list, credits, and other details are in a white font, placed at the upper half. The background shows a single file of travellers with camels at the bottom, underneath a sky that transitions from brown to orange.

Alan Chan. Vinyl album cover for various artists, Silk Road Tour: Music Collection, 1983. M+, Hong Kong. Gift of Alan Chan, 2020. © Capital Artists Ltd.

Alan Chan. Vinyl album cover for various artists, Silk Road Tour: Music Collection, 1983. M+, Hong Kong. Gift of Alan Chan, 2020. © Capital Artists Ltd.

To reflect the epic nature of the documentary, Alan Chan designed a double-jacket LP cover for its soundtrack album with an alluring image from the film’s opening sequence, a silhouette of camels making their way across the desert in single file at dusk.

Interior of the Silk Road Tour: Music Collection vinyl album with a two-page spread. The right side has descriptions of the stops along the Silk Road and the left side has a map, all in white. The background shows a single file of travellers with camels at the bottom, underneath a sky that transitions from green to orange.
Interior of the Silk Road Tour: Music Collection album. Descriptions of the stops along the Silk Road in a white font span across a three-page spread. The background shows a single file of travellers with camels at the bottom, underneath a sky that transitions from green to orange.

Alan Chan. Vinyl album cover for various artists, Silk Road Tour: Music Collection, 1983. M+, Hong Kong. Gift of Alan Chan, 2020. © Capital Artists Ltd. 

Alan Chan. Vinyl album cover for various artists, Silk Road Tour: Music Collection, 1983. M+, Hong Kong. Gift of Alan Chan, 2020. © Capital Artists Ltd. 

Characters of the album’s Chinese title are laid over the image in a 3 by 3 ‘magic square’.

In 1988, CRHK’s Channel 2 (better known as CR2), led by creative director Yu Tsang, launched ambitious image-making endeavours to package, promote, and market its music and stars. CR2’s early members include Eric Kot, Jan Lamb, and Wing Shya, who all contributed to crafting the graphic identities of emerging stars and music genres through the design of album covers to concert tickets.

Front of a rectangular concert ticket for rock band Beyond. An image of a  ‘hand-horn’ gesture in white sits at the centre over a circular graphic element. Beneath it are several rows of the concert’s details. The main background is a muddy yellow, with a strip of dense foliage pattern with dark blue outlines at the bottom.
Reverse of a rectangular concert ticket for rock band Beyond. The concert’s terms and conditions are laid out in a white font from left to right, top to bottom in an evenly spaced out manner. The background is a dense foliage pattern in muddy yellow and dark blue.

Wing Shya. Concert ticket for Beyond, Continue the Revolution, 1992. © Warner Music Group and CRHK 

Wing Shya. Concert ticket for Beyond, Continue the Revolution, 1992. © Warner Music Group and CRHK 

Wing Shya designed this double-sided ticket for Beyond’s Continue the Revolution concert, co-organised by CR2. Trained in graphic design and fine art—and later known as Wong Kar Wai’s go-to photographer and co-founder of the studio Shya-la-la—Shya got his first break as a designer in CR2’s production unit, creating concert banners, posters, even fonts on award plaques. This ticket design fuses hand-drawn and typeset typographic elements with found images of a ‘hand-horn’—a common rock concert gesture. Shya employed a richly patterned image from the bottom to the back of the ticket. This collaged approach became Shya’s graphic signature. 

Anthony Wong concert ticket in a square format. The horizontal concert title in white stretches from the centre to the right side. The left half is a collage of photographs and found images, including a small headshot of Wong. The right half has a cut-out image of an ear on a grassy green background.

Wing Shya. Concert ticket for Anthony Wong, Lend Me Your Ears Concert, 1993. © Rock Records Co., Ltd. and CRHK 

Wing Shya. Concert ticket for Anthony Wong, Lend Me Your Ears Concert, 1993. © Rock Records Co., Ltd. and CRHK 

Shya also incorporated archival photographs and found images into the design of this ticket for Anthony Wong’s concert. The pairing of Wong’s face and an enlarged image of an ear pokes fun at the concert’s title (黃耀明借啲耳音樂會), which translates literally to ‘The Ear That Anthony Wong Borrowed’. In Cantonese slang, the phrase means ‘finding an excuse’ (to stage a concert). Shya’s graphic treatment was typical of the double-coded—and highly localised—nature of early-1990s postmodern graphic design.

Wing Shya shares how his​ training in design and fine art influenced his approach to album design

Wing Shya shares how his​ training in design and fine art influenced his approach to album design

To me, albums have a proximity to the audience. They’re things that teenagers or the general public bring home. They’re good communication platforms. I wanted to create something new in album cover design, so I integrated fine art with my design practice.”
Wing Shya

CR2’s ventures beyond conventional radio programming included the release of a charity record album, Green and Free New Generation, in commemoration of Earth Day. Hong Kong bands including Tai Chi, Tat Ming Pair, and Beyond contributed songs in support of environmental protection. Jan Lamb designed the cover as an interwoven tapestry of images of flora and fauna, green textures, and landscapes, as an ode to environmental biodiversity.

Cover of vinyl album Green and Free New Generation, with the title in white placed slightly off-centre to the left. Photographic grids of different greeneries form a collage.

Jan Lamb and Victor Yuen. CD album cover for various artists, Green and Free New Generation, 1993. © CRHK 

Jan Lamb and Victor Yuen. CD album cover for various artists, Green and Free New Generation, 1993. © CRHK 

CR2 later launched Hong Kong’s earliest ‘Canto-rap’ duo, Softhard, consisting of Jan Lamb (MC Hard) and Eric Kot (DJ Soft). Softhard is known for their wildly popular Saturday night programme, traffic reports, and game shows that featured edgy music and signature Cantonese banter.

Jan Lamb reflects on encountering album covers for the first time and how this led him to venture into album design

Jan Lamb reflects on encountering album covers for the first time and how this led him to venture into album design

When I would go into a record store, seeing all those posters and album covers . . . to me, it was like visiting an art museum. This was the first type of art I ever encountered.”
Jan Lamb

Trained as designers, Lamb and Kot created album covers alongside writing and performing songs. Their all-rounded activities culminated in the debut album Murder on Broadcast Drive.

Black-and-white cover of Softhard’s cassette album Broadcast Drive Murder, with the title in a green, handwritten font at top centre. The heads of singers Eric Kot and Jan Lamb are on two muscular, shirtless bodies with pulled down jeans.

Wing Shya and Jan Lamb. Cassette box cover for Softhard, Murder on Broadcast Drive, 1993. © Universal Music Ltd.

Wing Shya and Jan Lamb. Cassette box cover for Softhard, Murder on Broadcast Drive, 1993. © Universal Music Ltd.

The duo collaborated with Shya, a former schoolmate, to design an album with a Cantonese hip-hop spirit. As a cheeky shout-out to rapper Marky Mark and his appearance on Calvin Klein’s underwear ad, the album featured a composite image of two shirtless male bodies—jeans pulled down and underwear exposed with Lamb’s and Kot’s heads. They also commissioned Michael Lau to create illustrations mimicking the street-side calligraphic inscriptions of Hong Kong graffiti artist Tsang Tsou Choi (aka King of Kowloon).

View of opened cassette box of Softhard’s Broadcast Drive Murder, with a photo of the singer Eric Kot wearing a plaid hoodie on the left. At the centre is the cassette tape, showing side b, which has a black, handwritten font on the yellow label. The encasing wrapper paper also has a similar graphic treatment.

Wing Shya and Jan Lamb. Cassette box cover for Softhard, Murder on Broadcast Drive, Cinepoly Records Co. Ltd., 1993. © Universal Music Ltd.  

Wing Shya and Jan Lamb. Cassette box cover for Softhard, Murder on Broadcast Drive, Cinepoly Records Co. Ltd., 1993. © Universal Music Ltd.  

 

Front of a rectangular concert ticket for rock band Beyond. An image of a  ‘hand-horn’ gesture in white sits at the centre over a circular graphic element. Beneath it are several rows of the concert’s details. The main background is a muddy yellow, with a strip of dense foliage pattern with dark blue outlines at the bottom.
Anthony Wong concert ticket in a square format. The horizontal concert title in white stretches from the centre to the right side. The left half is a collage of photographs and found images, including a small headshot of Wong. The right half has a cut-out image of an ear on a grassy green background.
Cover of vinyl album Green and Free New Generation, with the title in white placed slightly off-centre to the left. Photographic grids of different greeneries form a collage.
View of opened cassette box of Softhard’s Broadcast Drive Murder, with a photo of the singer Eric Kot wearing a plaid hoodie on the left. At the centre is the cassette tape, showing side b, which has a black, handwritten font on the yellow label. The encasing wrapper paper also has a similar graphic treatment.

Re(inventing) Personas

The entertainment industry demands endless novelty, both in music and the performer’s persona. This constant repackaging involves the work of music directors, record company managers, and fashion stylists. What were the designers’ distinct contributions? This group of album sleeves and concert posters shows how they framed and re-framed the identities of both veteran and emerging performers. Informed by Cantopop stars’ personal auras, narratives, and music, designers crafted larger-than-life personalities through the adept use of photography, illustration, fashion design, styling, and typography.  

Diva Anita Mui became known for her chameleon-like persona after winning the New Talent Singing Awards in 1982. Her dynamic presence was amplified by a roster of record label managers, music directors, fashion stylists, and art directors.

Cover of Anita Mui’s vinyl album Leap the Stage, with the vertical title in white at the top right corner against a pink background. A three-quarter portrait of Mui takes up the cover. She has light blue hair, bold brows, pink and purple eye makeup, and red lips. Prominent and colourful graphic elements enter the picture from the upper left.
Back cover of Anita Mui’s vinyl album Leap the Stage with a pink background. The vertical title in white is at the top left corner and the song list in black is at the bottom right corner. A frontal portrait of Mui takes up the cover. She has light blue hair, bold brows, fuschia and white eye makeup, and red lips. Prominent and colourful graphic elements enter the picture from the right side.

Alan Chan, Li Kam-fai and Wong Kin-ho. Vinyl album cover for Anita Mui, Leap the Stage, 1984. M+, Hong Kong. © Capital Artists Ltd. 

Alan Chan, Li Kam-fai and Wong Kin-ho. Vinyl album cover for Anita Mui, Leap the Stage, 1984. M+, Hong Kong. © Capital Artists Ltd. 

Leap the Stage was Alan Chan’s second album design for Mui. He sought to project Mui’s natural on-stage charisma and virtuosity as a dancer. Making reference to the influential work of preeminent Japanese illustrator Harumi Yamaguchi, known for airbrush depictions of empowered women in the 1970s, Chan rendered Mui as a confident and superhuman form.

Interior of Anita Mui’s vinyl album Leap the Stage, with the brows and eyes of the singer in pink, blue, and yellow makeup across the two-page spread. Curvy and dotted blue and pink graphic elements accentuate the spread.
Lyrics sheet of Anita Mui’s vinyl album Leap the Stage across a two-page spread. From the left to right, the songs and lyrics in a black font sit on a white background with graphic elements in green, yellow, orange, and blue.

Alan Chan, Li Kam-fai and Wong Kin-ho. Vinyl album cover for Anita Mui, Leap the Stage, 1984. M+, Hong Kong. © Capital Artists Ltd. 

Alan Chan, Li Kam-fai and Wong Kin-ho. Vinyl album cover for Anita Mui, Leap the Stage, 1984. M+, Hong Kong. © Capital Artists Ltd. 

On the inner sleeve, airbrush-finished Mui struts in a disco jumpsuit designed by Eddie Lau, surrounded by swooshing technicolour objects in neon-pink galactic space.

Inner sleeve of Anita Mui’s vinyl album Leap the Stage with a pink background. Two portraits of the singer in a black-and white disco jumpsuit are on the two-page spread, which is interspersed with prominent and colourful graphic elements.

Alan Chan, Li Kam-fai and Wong Kin-ho. Vinyl album cover for Anita Mui, Leap the Stage, 1984. M+, Hong Kong. © Capital Artists Ltd. 

Alan Chan, Li Kam-fai and Wong Kin-ho. Vinyl album cover for Anita Mui, Leap the Stage, 1984. M+, Hong Kong. © Capital Artists Ltd. 

Jacket and inner page of Anita Mui’s vinyl album Bad Girl. The singer stands off-centre to the left against a black background, wearing a purple satin dress and sparkly jewellery. She is framed by a cut-out silhouette of a figure in an overcoat.
Lyric sheet of Anita Mui’s vinyl album Bad Girl with a black background. At the centre is a three-quarter body portrait of the singer wearing a purple satin dress and sparkly jewellery.
Jacket and inner page of Anita Mui’s vinyl album Bad Girl. The singer stands at the centre and has blurry reflections around her. Framed by a cut-out silhouette of a figure in an overcoat, she wears a coral jacket and a pair of sunglasses.
Jacket and inner page of Anita Mui’s vinyl album Bad Girl. The singer stands off-centre to the left against a black background, wearing a purple satin dress and sparkly jewellery. She is framed by a cut-out silhouette of a figure in an overcoat.
Lyric sheet of Anita Mui’s vinyl album Bad Girl with a black background. At the centre is a three-quarter body portrait of the singer wearing a purple satin dress and sparkly jewellery.
Jacket and inner page of Anita Mui’s vinyl album Bad Girl. The singer stands at the centre and has blurry reflections around her. Framed by a cut-out silhouette of a figure in an overcoat, she wears a coral jacket and a pair of sunglasses.

The upbeat, youthful persona morphed into a more sophisticated image for Mui’s album Bad Girl. The title track of this album is infamous for its raunchy lyrics projecting sexual desire and temptation, which Alan Chan interpreted as a feminist articulation of a woman’s sexuality. The design of the album sleeve and lyric sheet presented multiple images of Mui coded with varying degrees of femininity and masculinity.

Jacket and inner page of Anita Mui’s vinyl album Bad Girl. The singer stands off-centre to the left against a black background, wearing a purple satin dress and sparkly jewellery. She is framed by a cut-out silhouette of a figure in an overcoat.

Alan Chan. Vinyl album cover for Anita Mui, Bad Girl, 1985. M+, Hong Kong. © Capital Artists Ltd. 

Alan Chan. Vinyl album cover for Anita Mui, Bad Girl, 1985. M+, Hong Kong. © Capital Artists Ltd. 

While the lyric sheet presents portraits of Mui in ultra-feminine purple satin dress, it is framed by a die-cut boxy silhouette of Mui in a male overcoat on the album sleeve.

Lyric sheet of Anita Mui’s vinyl album Bad Girl with a black background. At the centre is a three-quarter body portrait of the singer wearing a purple satin dress and sparkly jewellery. The lyrics in white flank the two sides.

Alan Chan. Vinyl album cover for Anita Mui, Bad Girl, 1985. M+, Hong Kong. © Capital Artists Ltd. 

Alan Chan. Vinyl album cover for Anita Mui, Bad Girl, 1985. M+, Hong Kong. © Capital Artists Ltd. 

As the lyric sheet is pulled out, the inner side of the sleeve reveals an androgynous image of Mui in a wool bolero jacket with slicked-back hair and oversized shades. 

Jacket and inner page of Anita Mui’s vinyl album Bad Girl. The singer stands at the centre and has blurry reflections around her. Framed by a cut-out silhouette of a figure in an overcoat, she wears a coral jacket and a pair of sunglasses.
Back cover of Anita Mui’s vinyl album Bad Girl with a black background. The singer stands at the centre, wearing a coral jacket and holding a pair of sunglasses in her right hand. The song list and album details are in a white font, laid out vertically on the left.
Side A of the 12-inch vinyl disc of Anita Mui’s vinyl album Bad Girl, with the vertical title in white at the mid-centre of the record label. On the left are two overlapping portraits of the singer in a purple stain dress and jacket respectively. On the right is the song list on a red background.

Alan Chan. Vinyl album cover for Anita Mui, Bad Girl, 1985. M+, Hong Kong. © Capital Artists Ltd. 

Alan Chan. Vinyl album cover for Anita Mui, Bad Girl, 1985. M+, Hong Kong. © Capital Artists Ltd. 

Designers also helped recast well-known performers, complicating their established images. George Lam’s single 10 Minutes, 12 Inches was Joel Chu’s first album cover design. Given complete freedom, Chu avoided the use of a standard photographic headshot to represent the suave singer. Instead, he visually interpreted Lam’s versatility in performing the 10-minute long single: an ingeniously arranged and high-adrenaline medley of twenty hits. Chu created a newspaper comic strip starring Lam’s comic alter ego, Ah Lam, who goes on a variety of adventures, just as the single covers multiple genres. The cartoon panels form the backdrop for Ah Lam dressed in a bright shirt with a loud pattern, a contrast to the typically serious and gentlemanly portrayal of Lam.

Illustrated cover of George Lam’s vinyl album 10 Minutes, 12 Inches. Standing centre left, the singer wears a t-shirt with Felix the Cat and a colourful short-sleeved buttoned shirt, hands in pockets. Behind him are comic strips.
Illustrated back cover of George Lam’s vinyl album 10 Minutes, 12 Inches, with the title at bottom left on a teal background. The seated singer is within an irregular-shaped frame, taking up three-quarters of the cover from the right. He wears a yellow long-sleeved shirt, colourful tie, and grey pants.
View of George Lam’s vinyl album 10 Minutes, 12 Inches, with the 12-inch vinyl record sliding out its jacket from the right side.

Joel Chu. Vinyl album cover for George Lam, 10 Minutes, 12 Inches, 1985. M+, Hong Kong. © Warner Music Hong Kong Ltd. 

Joel Chu. Vinyl album cover for George Lam, 10 Minutes, 12 Inches, 1985. M+, Hong Kong. © Warner Music Hong Kong Ltd. 

Illustrated cover of George Lam’s vinyl album 10 Minutes, 12 Inches. Standing centre left, the singer wears a t-shirt with Felix the Cat and a colourful short-sleeved buttoned shirt, hands in pockets. Behind him are comic strips.

Heart-throb Leslie Cheung is often portrayed with his striking countenance on album covers.

For Stand Up, Alan Chan diagonally framed Cheung dancing with an electric guitar, surrounded by multi-coloured strokes dynamically illustrated by Wong Kin Ho of Illustration Workshop. The album design brings out Cheung’s performative flair and the upbeat nature of the album’s theme track.

The die-cut strokes on the album sleeve reveal the colour of the vinyl, sold in collectible green, purple, and yellow editions.

Cover of Leslie Cheung’s vinyl album Stand Up. The vertical title in black-and-white is at bottom right. The singer’s portrait and the title are rotated 45 degrees to the right. Cheung wears a black outfit and sunglasses while playing a red electric guitar. Pink, yellow and white swirls frame the figure on a teal green background.
Side B of the 12-inch purple vinyl record of Leslie Cheung’s album Stand Up, with the vertical title in white on the left side of the record label, against a pink background. The singer is in a white shirt, brown jacket and black pants. On the right is the song list.
Back cover of Leslie Cheung’s vinyl album Stand Up. Cheung, in a dancing pose, wears a black outfit and a white shirt. Yellow, teal, and white swirls frame the Cheung against a warm, pink background. A swirl is cut out of the album's physical surface—revealing what's inside the album sleeve.
Side A lyrics sheet of Leslie Cheung’s vinyl album Stand Up, across a three-page spread with a teal green background. The left page has a small portrait of Cheung at the centre, surrounded by lyrics in a white font. The middle page has another small portrait of him at the centre. The right page has nine of his small portraits in a 3 x 3 layout.
Side B lyrics sheet of Leslie Cheung’s vinyl album Stand Up, across a three-page spread with a pink background. The left and right pages have large portraits of the singer. The middle page has a small portrait of him at the centre, being surrounded by lyrics in a black font.

Alan Chan. Vinyl album cover for Leslie Cheung, Stand Up, 1985. M+, Hong Kong. Gift of Alan Chan, 2020. © Capital Artists Ltd.

Alan Chan. Vinyl album cover for Leslie Cheung, Stand Up, 1985. M+, Hong Kong. Gift of Alan Chan, 2020. © Capital Artists Ltd.

Alan Chan discusses the role of design in the marketing and promotion of Cantopop records

Alan Chan discusses the role of design in the marketing and promotion of Cantopop records

I also had been wanting to do a lot of gadgets and [experimenting with] printing effects . . . they [the record companies] do realise this is part of the promotional budget they had to invest.”
Alan Chan
Advertisement of George Lam’s 1987 concert on the front page of Ming Pao Daily News. The main image has a flock of birds flying in front of an orange sun. The vertical title in white on the left references the song Ah Lam’s Diary, with a line of the lyrics on the right side.
Advertisement of George Lam’s concert on the front page of Ming Pao Daily News. The main image has a crescent moon amid star constellations. The vertical title in white on the left references the song Every Single Night, with a line of the lyrics on the right side.
Advertisement of the two additional performances of George Lam’s concert during Easter holiday on the front page of Ming Pao Daily News. The main image features the singer in a white cap and sweater, with a baby rabbit on his hands. On the left shows a column of concert dates, with five out of seven dates marked ‘full’. To its right is the concert title in white.
Advertisement of George Lam’s 1987 concert on the front page of Ming Pao Daily News. The main image has a flock of birds flying in front of an orange sun. The vertical title in white on the left references the song Ah Lam’s Diary, with a line of the lyrics on the right side.
Advertisement of George Lam’s concert on the front page of Ming Pao Daily News. The main image has a crescent moon amid star constellations. The vertical title in white on the left references the song Every Single Night, with a line of the lyrics on the right side.
Advertisement of the two additional performances of George Lam’s concert during Easter holiday on the front page of Ming Pao Daily News. The main image features the singer in a white cap and sweater, with a baby rabbit on his hands. On the left shows a column of concert dates, with five out of seven dates marked ‘full’. To its right is the concert title in white.

Different designers could present the same star in entirely separate lights. Given a generous publicity budget and media sponsorship from Ming Pao Daily News, Alan Chan developed for the paper’s front page a series of eight full-colour ads for George Lam’s concert. The campaign was based on Lam’s most popular hits, and the concept was suggested by Yu Tsang, the creative director of CR2.

Advertisement of George Lam’s 1987 concert on the front page of Ming Pao Daily News. The main image has a lone figure playing a flute in the desert. The vertical title in white on the left references the song Thousands and Thousands of Lonely Nights, with the first line of the lyrics on the right side.
Advertisement of George Lam’s 1987 concert on the front page of Ming Pao Daily News. The main image has two astronauts and a spaceship, hovering over earth in outer space. The vertical title in white on the left references the song Need You Every Minute, with the first line of the lyrics on the right side.
Advertisement of George Lam’s 1987 concert on the front page of Ming Pao Daily News. The main image has a flock of birds flying in front of an orange sun. The vertical title in white on the left references the song Ah Lam’s Diary, with a line of the lyrics on the right side.

Alan Chan. Newspaper advertisements for George Lam, George Lam Concert, 1986-1987. © Mingpao 

Alan Chan. Newspaper advertisements for George Lam, George Lam Concert, 1986-1987. © Mingpao 

The ads exemplify Chan’s ability to structure a page and emotively communicate an idea. Each mock ‘headline’, composed in hand-drawn lettering, is the title of a Lam hit. The series also employs visual interpretations of Yu’s poetic copy inspired by each of Lam’s songs. These include a shot of a man with a flute in a desert with hand-brushed lettering of a song title ‘Thousand Nights’, evoking Arabian Nights. In another image, the song title ‘Every Night’ in celestial letter appears paired with a crescent moon.

Advertisement of George Lam’s concert on the front page of Ming Pao Daily News. The main image has a crescent moon amid star constellations. The vertical title in white on the left references the song Every Single Night, with a line of the lyrics on the right side.
Advertisement of George Lam’s 1987 concert on the front page of Ming Pao Daily News. The main image has two female deers in the wild under a purple sky. The vertical title in white on the left references the song Who Is Most Beloved, with a line of the lyrics on the right side.
Advertisement of George Lam’s 1987 concert on the front page of Ming Pao Daily News. The main image has a frontal portrait of an orangutan holding its forehead with its left hand. The vertical title in white on the left references the song Love in Fever, with a line of the lyrics on the right side.

Alan Chan. Newspaper advertisements for George Lam, George Lam Concert, 1986-1987. © Mingpao 

Alan Chan. Newspaper advertisements for George Lam, George Lam Concert, 1986-1987. © Mingpao 

Despite this variety, the series has the tight typographic layout and consistency of a coherent campaign, underscored by the repeated use of the title ‘George Lam Concert’ in bold Chinese hei ti font. Going far beyond a commercial formula, the campaign set the standard for concert promotion in Hong Kong.

Advertisement of George Lam’s 1987 concert on the front page of Ming Pao Daily News. The main image features the seated singer in a suit jacket playing a harmonica. The vertical title in white on the left references the song Thousands and Thousands of Lonely Nights.
Advertisement of the two additional performances of George Lam’s concert during Easter holiday on the front page of Ming Pao Daily News. The main image features the singer in a white cap and sweater, with a baby rabbit on his hands. On the left shows a column of concert dates, with five out of seven dates marked ‘full’. To its right is the concert title in white.

Alan Chan. Newspaper advertisements for George Lam, George Lam Concert, 1986-1987. © Mingpao 

Alan Chan. Newspaper advertisements for George Lam, George Lam Concert, 1986-1987. © Mingpao 

‘Don’t pretend or try to project anything.’ These were Chan’s instructions to Cheung as he photographed him for Salute, an album of cover songs by singers and songwriters Cheung admired. Seating Cheung on a swivel chair and setting the camera on auto-shoot, Chan turned the performer around while capturing him in a most natural, thoughtful repose. Chan’s approach met the limited budget requirement to produce the album in a way that presented Cheung with a sense of spontaneity and emotional depth.

Cover of Leslie Cheung’s CD album Salute, with blue and white tones. A full frontal portrait of the singer, slightly tilted to the right, takes up almost three-quarters of the cover on the right. The song names in a grey font are on the left, with vertical and horizontal orientations.
Two-page spread in the lyric booklet of Leslie Cheung’s CD album Salute. The left side has the lyrics of two songs, with the titles in light blue and the lyrics in black. The texts are laid out vertically and horizontally. The entire right side has a black-and-white side portrait of the singer looking to the left.
Two-page spread in the lyric booklet of Leslie Cheung’s CD album Salute. The left side has a cropped frontal portrait of the singer in black and white. The right side has the lyrics of two songs, with the titles in light blue and the lyrics in black. The texts are laid out vertically and horizontally.
Two-page spread in the lyric booklet of Leslie Cheung’s CD album Salute. The left side has a portrait of the singer looking to the left in black and white. The right side has the lyrics of two songs, with the titles in light blue and the lyrics in black. The texts are laid out vertically and horizontally.
Two-page spread in the lyric booklet of Leslie Cheung’s CD album Salute. The left side has the lyrics of two songs, with the titles in light blue and the lyrics in black. The texts are laid out vertically and horizontally. The right side has a frontal portrait of the singer in black and white.
Two-page spread in the lyric booklet of Leslie Cheung’s CD album Salute. The left side has a side portrait of the singer looking downward in black and white. The right side has the lyrics of two songs, with the titles in light blue and the lyrics in black. The texts are laid out vertically and horizontally.
Back cover of Leslie Cheung’s CD album Salute with blue and white tones.  A portrait of the singer facing upward with closed eyes takes up three-quarters of the cover from the right. The title in grey is on the top left corner. Directly below are the singer’s handwritten statement and signature in white.

Alan Chan. Vinyl album cover for Leslie Cheung, Salute, 1989. M+, Hong Kong. © Universal Music Ltd.  

Alan Chan. Vinyl album cover for Leslie Cheung, Salute, 1989. M+, Hong Kong. © Universal Music Ltd.  

Cover of Leslie Cheung’s CD album Salute, with blue and white tones. A full frontal portrait of the singer, slightly tilted to the right, takes up almost three-quarters of the cover on the right. The song names in a grey font are on the left, with vertical and horizontal orientations.

For Sandy Lam’s Wildflower album, art director Kinson Chan crafted a similarly understated elegance. Lam’s previous albums featured standard portraits of her face or body. Kinson Chan employed a more abstract rendering of Lam in a subdued pose, looking down, superimposed among floating flowers digitally illustrated with impressionistic and colourful brushwork. Unlike previous album depictions of Lam as a city girl, this cover reimagines her with a more delicate femininity.

Cover of Sandy Lam’s CD album Wildflower. The vertical Chinese title in white is on the upper right, whereas the English title in muddy green is to its left, in a curved shape from top to bottom. A portrait of the singer is on the left, looking downward. The rest of the cover has painted red, yellow, and blue flowers on a blue background.
Interior of Sandy Lam’s CD album Wildflower. The left side has the credits in white on a colourfully painted floral background. On the right side is the CD with a reddish brown background. The large Chinese title is in a handwritten, white font. The song list in black is superimposed on the title.

Kinson Chan and Clarence Hui. CD album cover for Sandy Lam, Wildflower, 1994. © Stardust Records Ltd. 

Kinson Chan and Clarence Hui. CD album cover for Sandy Lam, Wildflower, 1994. © Stardust Records Ltd. 

Cover of Sandy Lam’s CD album Wildflower. The vertical Chinese title in white is on the upper right, whereas the English title in muddy green is to its left, in a curved shape from top to bottom. A portrait of the singer is on the left, looking downward. The rest of the cover has painted red, yellow, and blue flowers on a blue background.

Images of Cantopop stars could even change between an album and a concert. Roman Tam released more than fifty albums. For one of Tam’s final albums, 《羅文多面體》, which roughly translates as ‘The Many Faces of Roman’, art director-costume designer William Chang Suk Ping presented Tam through a series of close-ups of the singer in motion. The fragmented and dynamic composition, featuring photography by Wing Shya, was unlike previous staged shots of the veteran singer.

Cover of Roman Tam’s CD album The Many Faces of Roman, with the vertical Chinese title in blue on top left. The cover is divided into three slanted frames containing close-ups of the singer, treated with a yellow tone. The largest upper frame takes up three-quarters of the cover, showing his full face. The bottom left shows his eyes behind sunglasses, and the bottom right shows his closed left eye.
Cover of the lyrics booklet of Roman Tam’s CD album The Many Faces of Roman, with the vertical Chinese title in black on the right.
Two-page spread in the booklet of Roman Tam’s CD album The Many Faces of Roman. Five slanted frames contain close-ups of the singer with and without sunglasses, treated with a yellow tone.
Four-page spread in the booklet of Roman Tam’s CD album The Many Faces of Roman. Seven slanted frames contain close-ups of the singer with and without sunglasses, treated with a yellow tone.

William Chang Suk Ping and Wing Shya. CD album cover for Roman Tam, The Many Faces of Roman (羅文多面體), 1994. © Sound Wave Records Ltd. 

William Chang Suk Ping and Wing Shya. CD album cover for Roman Tam, The Many Faces of Roman (羅文多面體), 1994. © Sound Wave Records Ltd. 

Chang created a different aesthetic for the concert poster, which features a man—supposedly Tam—with a pineapple for a head, dining in white suit, with the presence of women on both sides, one in burlesque lingerie and the other extending her chili-like tongue.

Poster of Roman Tam’s concert titled The Many Faces of Roman, with the vertical Chinese title in green and blue at top centre. The top has a red drapery, beneath which is a man with a pineapple head in a white suit, holding a knife and fork. To his left is a female head extending a chilli-shaped tongue. To his right is a female body in lingerie.

William Chang Suk Ping and Wing Shya. Roman Tam, The Many Faces of Roman Concert (translated title for 《壞情人.藝君子.羅文.蘿記多面體》), 1994. © Yiu Wing Entertainment Company Ltd.  

William Chang Suk Ping and Wing Shya. Roman Tam, The Many Faces of Roman Concert (translated title for 《壞情人.藝君子.羅文.蘿記多面體》), 1994. © Yiu Wing Entertainment Company Ltd.  

The use of a pineapple is a playful pun on one of the Chinese characters in the singer’s name—the ‘lo’ in Roman’s name (lo4 man4 羅文) and the ‘lo’ in ‘pineapple’ (bo1 lo4 菠蘿) are homophones. The poster’s off-kilter irreverence—and especially its lack of a headshot—was an anomaly in concert publicity. It expressed Tam’s versatility as a performer and hinted at the concert’s guest appearances by Cass Phang and Sandra Ng.

The rise of Cantopop was part of a mass media explosion in Hong Kong, and graphic designers were central to the image-making celebrity machine. But their work could also extend off the flat surfaces of marketing material to create new opportunities for fans to relate to the music—as well as new possibilities for pop stars to connect with the changing world around them.

‘Turn over’ to B-side for more!

Credits

Produced by M+

Written by: Shirley Surya
Producer: Chris Sullivan
Curatorial team: Shirley Surya, Sonia So, Katie Ho, Sunnie Chan, Christine Lee
English editorial: William Smith
Chinese editorial: Amy Leung, LW Lam
Translation: Sonja Ng, Amy Leung
Videography: DJ Furth
Video editing: Chris Sullivan, DJ Furth
Photography: Red Dog Studio
Animations: HATO
Alternative (alt) text: Narratives Studio

Special thanks: Alan Chan, Mimi Cheung, Joel Chu, Jan Lamb, Tina Liu, Basil Pao, Wing Shya, Anthony Wong, Bonny Wong, Wong Chi Chung, Jaye Yau, Yuen Tai Yung, Yu Tsang